We all value our privacy.
Yet we live our lives through the mask of social media.
We only show what we want you to see.
Appearances are deceptive.
Can you tell the difference?
Authentic or fake. What do we reveal?
What do we hide?
It’s captivating ... Addictive ... Intriguing ...
Secrecy breeds fascination.
Together with Modular, Maister created a campaign that sheds light on your darkest secrets.