John Lee
— Knokke

From the name to the color of the ceiling. Our concept for John-Lee balances the ‘larger than life’-approach of the United States with Japan’s modesty. In every detail. Can you spot the subtle clues to the US and Japan?

Let us highlight some for you. The icon consists of an American star and Japan’s circle. While the sober colors of the interior remind you of The East, the fluorescent pop of color on the printed goods reference the extravagance of The West.
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